Click to turn the sound on
6 hours
12 lectures
12 tests
Lecture 1/12: The Starting Point
Sales

How to Develop influence and Persuasion Skills

You will learn how to…
Make a great first impression
Negotiate with potential business partners and investors
Manage sales negotiations
Make customers interested
Philip Hesketh
expert in the field of sales and negotiations
Lecturer's bio
Lecturer's bio

Philip Hesketh is a CEO, and a top-ranked expert in the field of sales and negotiations. Philip began his career as a sales specialist at Procter & Gamble, where he became the top salesperson in Britain in just 18 months. He built the Advertising Principles advertising agency from the ground up and grew it into a business with 48 million GBP billings and a staff of 150 employees.

Philip has won multiple awards as lecturer, including an award from British Chief Executives organization, and a special “A Day of Inspiration” prize in Syndey. Hesketh's book How to Persuade and Influence People became a bestseller on Amazon.com.

Video course
Started: 274
Rating: 92%

What is this course about?

This online course for managers deals with influence and persuasion techniques that can be used in sales, negotiations and networking. You will learn how to leave a good first impression and win over potential clients or employers, as well as develop trust with business partners. You will learn to sell, as opposed to impose goods and services on customers, which will motivate your clients to come back time and time again.

 

Who is this course for?

  • Executives
  • All sales professionals
  • Top managers
  • Everyone involved in negotiations
  • Department heads

Course Program

1
16:35
2
15:22
Persuasion vs. Influence Free
3
14:14
The Relationship
4
18:07
Managing Expectations
5
15:46
Why People Buy and How to Hold a High Price
6
14:42
Handling Objections
7
17:51
The Psychology of Emotional Negotiation
8
17:58
Why Relationships and Businesses Fail
9
17:51
How to Be a "Trusted Advisor"
10
15:09
Increasing Average Order Value
11
13:21
Learning, Memory and Efficacy
12
14:47
The Next Step
Get diploma