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6 hours
10 lectures
10 tests
Interactive Video
Lecture 1/10: Course Introduction. Media Training Basics
Marketing

Media Training for C-Suite Executives

You will learn how to…
Give interviews and participate in press conferences
Create a positive image of your company in the media
Confidently use your voice and gestures
Avoid journalist "traps"
Susan Tomai & Bill Connor
World-Renowned Media Relations Experts
Lecturer's bio
Lecturer's bio

Susan Tomai and Bill Connor, world-famous specialists from Oratorio, train senior executives and public officials from different countries for public speaking and media interviews. With more than twenty years of experience in Washington broadcast journalism, they conduct intensive hands-on training program that is popular among corporate and government leaders.

Susan and Bill’s list of clients includes the U.S. Department of State, the World Bank, the Inter-American Development Bank, the Securities Industry and Financial Markets Association, the Consumer Electronics Association, Ritz-Carlton and Saudi Airlines.

Video course
Started: 723
Rating: 93%

What is this course about?

This course will teach you how to communicate more effectively with the news media. You will look and sound good both in case of an on-air or on-the-record interviews and an impromptu meetings. You will learn how to lead journalists to the right questions and how to neatly sidestep a question preserving your good image. Susan and Bill will teach you to get your company’s message across via any mass media. You will feel confident delivering better presentations and speeches on television, radio, or in the print and electronic media.

 

Who is this course for?

  • Entrepreneurs
  • Executives
  • PR specialists
  • Marketing specialists
  • Press secretaries
  • Top managers

Course Program

2
15:54
Communication Protocols Free
3
19:47
Message Development
4
07:07
Bridging Techniques
5
12:52
Reporter Traps
6
12:45
Storytelling. Opening and Closing Strong. Practice Interview
7
06:05
Body Language and Branding
8
07:55
Practice Tips
9
13:17
News Conferences. Satellite Interviews
10
12:25
Crisis Communications
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