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6 minutes

How to Manage Your Reputation

You will learn how to…
Effectively manage your company's reputation
Meet and exceed customer expectations
Philip Hesketh
expert in the field of sales and negotiations
Lecturer's bio
Lecturer's bio

Philip Hesketh is a CEO, and a top-ranked expert in the field of sales and negotiations. Philip began his career as a sales specialist at Procter & Gamble, where he became the top salesperson in Britain in just 18 months. He built the Advertising Principles advertising agency from the ground up and grew it into a business with 48 million GBP billings and a staff of 150 employees.

Philip has won multiple awards as lecturer, including an award from British Chief Executives organization, and a special “A Day of Inspiration” prize in Syndey. Hesketh's book How to Persuade and Influence People became a bestseller on

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Rating: 90%

What is this course about?

In this mini-course, brought to you by, you will learn how to create a flawless reputation for your company and meet your client’s expectations. You will discover why every little thing is vital for your business, even, for example, having shiny shoes. You will learn why it is important to keep all your promises and why it is better to do a little more than is expected of you. You will meet people’s changing demands because you’ll be asking the right questions. In this course you will also learn the five key moments of confirmation: worry, waiting, emotional demands, easy purchases and their price, and what the more important price is. Take this mini-course and you will not only create a great reputation for your business, but you will be able to keep it at a high level for many years to come.


Who is this course for?

  • Entrepreneurs
  • PR specialists
  • All sales professionals
  • Marketing specialists
  • VPs of sales