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10 minutes

How to Hold a High Price and Manage Objections

You will learn how to…
Use psychological techniques in sales
Overcome customer objections
Philip Hesketh
expert in the field of sales and negotiations
Lecturer's bio
Lecturer's bio

Philip Hesketh is a CEO, and a top-ranked expert in the field of sales and negotiations. Philip began his career as a sales specialist at Procter & Gamble, where he became the top salesperson in Britain in just 18 months. He built the Advertising Principles advertising agency from the ground up and grew it into a business with 48 million GBP billings and a staff of 150 employees.

Philip has won multiple awards as lecturer, including an award from British Chief Executives organization, and a special “A Day of Inspiration” prize in Syndey. Hesketh's book How to Persuade and Influence People became a bestseller on

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Rating: 90%

What is this course about?

This mini-course, brought to your by, will teach you to sell your product for the best prices. You will learn how to overcome objections over the price of your product. You will get to the point where the client is happy to buy it. You will start asking killer questions like ‘Why are you asking?’ to establish the buyers true motive. You will also learn about the seeds of buyers’ psychological stimuli: scarcity of product, ego (a feeling of self-worth), authority, suggestion, obligation, will, social duty. By taking this mini-course you will be able to persuade clients to buy your products and services for the highest possible price.


Who is this course for?

  • Entrepreneurs
  • Sales development reps
  • Client managers
  • Retail salespeople