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19 minutes

How to Develop a Message for Media Appearances

You will learn how to…
Give interviews and participate in press conferences
Adapt your message for a particular audience
Deal with different types of journalists
Susan Tomai & Bill Connor
World-Renowned Media Relations Experts
Lecturer's bio
Lecturer's bio

Susan Tomai and Bill Connor, world-famous specialists from Oratorio, train senior executives and public officials from different countries for public speaking and media interviews. With more than twenty years of experience in Washington broadcast journalism, they conduct intensive hands-on training program that is popular among corporate and government leaders.

Susan and Bill’s list of clients includes the U.S. Department of State, the World Bank, the Inter-American Development Bank, the Securities Industry and Financial Markets Association, the Consumer Electronics Association, Ritz-Carlton and Saudi Airlines.

Started: 485
Rating: 90%

What is this course about?

This mini-course, brought to you by, will teach you how to develop the various messages which you want to put across to the public. You will know about preliminary preparation – researching your audience and conducting brainstorms within your team. You will be able to convey your fundamental message clearly. You will be taught how set out the main body and make connections between the different parts of your message. You will be able to communicate with different types of journalists from aggressive shark journalists to the ones who know nothing about the subject they’re discussing, the clown fish journalists. You will not lose your train of thought during the course of an unprepared interview. If you want to create or develop your message properly, deliver it to your audience and achieve your intended goals, take this themed mini-course from


Who is this course for?

  • Entrepreneurs
  • Executives
  • PR specialists
  • Marketing specialists
  • Press secretaries