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13 minutes

How to Avoid Reporter Traps

You will learn how to…
Give interviews and participate in press conferences
Avoid journalist "traps"
Create a positive image of your company in the media
Bill Connor
World-Renowned Media Relations Expert
Lecturer's bio
Lecturer's bio

Bill Connor, world-famous specialist from Oratorio, trains senior executives and public officials from different countries for public speaking and media interviews. With more than twenty years of experience in Washington broadcast journalism, he conducts intensive hands-on training program that is popular among corporate and government leaders. Bill’s list of clients includes the U.S. Department of State, the World Bank, the Inter-American Development Bank, the Securities Industry and Financial Markets Association, the Consumer Electronics Association, Ritz-Carlton and Saudi Airlines.

Started: 596
Rating: 92%

What is this course about?

This mini-course, brought to you by, will teach you how to avoid reporter traps. You will learn why you mustn’t ever repeat false preconceptions and negative press from journalists, giving credence to their allegations. You will also be able to avoid hypothetical questions (‘What if?’) and get smoothly straight to the point of the interview. You will be taught how to put across only the official position of the company and to avoid expressing your own opinion, as well as the art of staying silent in situations where you are not sure of the reliability of your information. Take this mini-course from – ‘How to avoid reporter traps’ – and make your communication with reporters slip-up free and as productive as possible.


Who is this course for?

  • Entrepreneurs
  • Executives
  • PR specialists
  • Marketing specialists
  • Press secretaries