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16 minutes
Interactive Video

How to Establish a Successful Dialogue with a Client

You will learn how to…
Prepare and conduct sales meetings with clients
Build rapport with clients
Ask questions to identify customer needs
Explain the value of your offer
Richard Adams
Eduson Tutor
Lecturer's bio
Lecturer's bio

Richard Adams is an Eduson tutor. He has over 10 years of experience in sales and management.

Started: 1038
Rating: 92%

What is this course about?

This mini-course will teach you what to do during the main stages of the dialogue with a customer (establishing contact, identifying needs, presenting a solution and closure). During the first meeting you can use the VAK method – visual, audible and kinesthetic observation. This method, as well as the “customer news” and “special customer” approach will help you to establish a contact. You will learn to analyze key words and implement a “product – problem solving – values” technique. By using the tools offered by the mini-course, you will be able to successfully conduct initial negotiations with new clients and maintain long-term relationships with existing ones.


Who is this course for?

  • Entrepreneurs
  • Account executives
  • Sales development reps
  • Client managers