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2 hours
10 lectures
10 tests
Lecture 1/10: Language as a Symbol
Soft Skills

How to Make Writing Interesting and Persuasive

You will learn how to…
Write clear and persuasive business letters
Adapt your message for a particular audience
Prepare brief and understandable reports
Confidently and convincingly argue your point of view
John Sturtevant
Harvard Business School
Lecturer's bio
Lecturer's bio

Business speaker John Sturtevant specializes in business correspondence for over 20 years. At his seminars he has trained thousands of businessmen all over the world.

Sturtevant was also a professor at the Harvard Business School and European School of Economics. He is a “star” speaker at the International Association of Business Communicators.

Video course
Started: 290
Rating: 94%

What is this course about?

In this Eduson.tv business writing training course you will learn how to write interesting and persuasive letters, reports and proposals. You will understand how to draft and structure your message, cater it in accordance with your audience needs. John Sturtevant will share with you a ten-step argument structure that you can use to substantiate your point of view when dealing with customers, colleagues and management. Using the techniques discussed in this effective written communication training for companies, you will be able to communicate your ideas clearly and make your letters stand out from the other business messages.

 

Who is this course for?

  • Entrepreneurs
  • All sales professionals
  • Managers at all levels
  • Everyone who uses email communication

Course Program

2
08:18
Plan, Write, Revise, Edit
3
10:36
Develop a Specific Objective
4
14:00
Information Is Not Knowledge
5
14:23
Make Your Writing Human
6
11:24
Understand Your Reader
7
16:46
Clear Sentences and Logical Paragraphs
8
07:54
Brainstorm and Outline
9
16:05
Structure a Logical Argument
10
02:40
Conclusions
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