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16 minutes
Interactive Video

How to Make an Effective Client Presentation

You will learn how to…
Present products or ideas in a lively and interesting way
Use the AIDA model for product presentation
Use the SPIN model in sales
Explain the value of your offer
Richard Adams
Eduson Tutor
Lecturer's bio
Lecturer's bio

Richard Adams is an Eduson tutor. He has over 10 years of experience in sales and management.

Started: 895
Rating: 88%

What is this course about?

In this mini-course, the lecturer will cover all stages of the work presentation, from collecting data on your future clients to your gestures during a speech. You will learn the AIDA model; Attention (attracting attention) Interest (arousing interest) Desire (the creation of the desire to buy your product or service) and Action (a call to action). You will also learn about the SPIN method (Situational, Problem, Implications and Need-Payoff Questions), and the chain “Understanding the features – advantage – benefit”. Richard Adams will introduce you to techniques such as “Conversion to the Future” and “Price Ranges” and will give practical advice about how to use them.


Who is this course for?

  • Product managers
  • Entrepreneurs
  • Marketing specialists
  • Sales development reps
  • Client managers