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13 minutes
Soft Skills

How to Make Your Writing Human

You will learn how to…
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Write clear and persuasive business letters
Prepare brief and understandable reports
Explain your ideas in simple and entertaining way
John Sturtevant
Harvard Business School
Lecturer's bio
Lecturer's bio

Business speaker John Sturtevant specializes in business correspondence for over 20 years. At his seminars he has trained thousands of businessmen all over the world.

Sturtevant was also a professor at the Harvard Business School and European School of Economics. He is a “star” speaker at the International Association of Business Communicators.

Started: 1881
Rating: 90%

What is this course about?

In this mini-course you will learn how to make the text of a letter or a report more interesting and easier to understand. The lecturer will explain why clichés and excessive use of formal words interfere with understanding, and show you how to avoid them. You will learn to choose your words carefully and make each sentence meaningful to the reader. The lecturer will give an example of an excellent combination of "human" language and the persuasiveness of Warren Buffett’s texts. The knowledge gained from this mini-course will enable you to write letters that will be read by your readers with great attention and interest.

This mini-course is part of a 3-hour Business Writing course.


Who is this course for?

  • Entrepreneurs
  • PR specialists
  • All sales professionals
  • Marketing specialists
  • Managers at all levels
  • Everyone who uses email communication