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30 minutes
Marketing

How to Manage Marketing Performance

You will learn how to…
Manage marketing performance
Use ROI
Create a marketing strategy
Effectively manage your company's reputation
Presentation
Rating: 70%

What is this course about?

In this course you will learn about the main elements of marketing performance management. It includes ROI and other marketing efficiency metrics. John Deere and Apple case studies are there to supplement the theory, as well as marketing ROI NMC and ROS calculation examples.

 

Who is this course for?

  • PR specialists
  • Marketing specialists
  • VPs of sales
  • Business consultants
  • Analysts