Click to turn the sound on
10 hours
21 lectures
21 tests
Lecture 1/21: Introduction to Market Research
Marketing

How to Conduct a Market Research

You will learn how to…
Conduct market research
Meet and exceed customer expectations
Collect and analyze information for decision-making
Actively guide the dialogue with the client
James Abdey
Professor of Quantitative Methods at Hult and LSE Course Tutor in Statistics
Lecturer's bio
Lecturer's bio

Dr. James Abdey is the LSE Course Tutor in Statistics. In 2010 he began teaching the MBA Quantitative Methods course at Hult's London campus, focusing on managerial decision making. From 2012, he is also responsible for delivering a range of quantitative courses across Hult’s suite of postgraduate programs, including Managerial Economics and Business Analytics.

Dr. Abdey has extensive experience developing learning resources for LSE’s distance learning and summer school programs in Economics, Mathematics and Statistics, including lecturing spells in Central Asia and the Far East. Outside of academia, he has also undertaken various quantitative-based consultancy projects ranging from the hedge fund industry to the UK parliament, while his research interests include forensic statistics and market research techniques

Video course
Started: 255
Rating: 90%

What is this course about?

In this Eduson.tv market research online course you will learn how to collect, analyze and interpret information needed to identify and solve marketing problems. James Abdey will explain the basics of statistical methods most commonly used in market research analysis: correlation analysis, discriminant analysis, factor analysis, cluster analysis, regression analysis. Video screen capture will help you learn how to perform those types of analysis using IBM SPSS. Thanks to the knowledge obtained in this education course for managers you will be able to measure customers’ attitude towards your product, segment your customers, identify factors that influence your revenue and make data-driven marketing decisions.

 

Who is this course for?

  • Marketing specialists
  • Business consultants
  • Managers at all levels
  • Company owners
  • Retail business owners
  • Client managers

Course Program

2
21:16
Introduction to Sampling and Survey Design Free
3
12:26
Data Collection Methods and Questionnaire Design
4
19:01
Attitude Measurement
5
12:05
Survey Errors
6
19:02
Inference Intervals. Sample Size
7
16:34
Frequency Distributions. Cross-Tabulations
8
24:07
Identifying Relationships
9
11:31
Discriminant Analysis
10
05:34
Factor Analysis
11
08:12
Cluster Analysis
12
07:05
Multidimensional Conjoint
13
13:31
SPSS Basics
14
10:02
SPSS Association
15
14:04
SPSS Clusters
16
08:26
SPSS Correlation
17
10:07
SPSS Discriminant
18
12:26
SPSS Factor
19
09:23
SPSS Simple Regression
20
09:31
SPSS Multiple Regression. Part I
21
12:12
SPSS Multiple Regression. Part II
Get diploma