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17 minutes

How to Use Touch Points to Engage Your Customers

You will learn how to…
Make use of the various "touch points" where your business interacts with your customers
Effectively manage your company's reputation
Manage sales negotiations
Make customers interested
Jeff Tobe
Customer Experience Management Expert
Lecturer's bio
Lecturer's bio

Certified speaking professional Jeff Tobe was chosen by readers of Convention & Meetings Magazine as one of the top 15 speakers in North America.

Over 20 years as a speaker, trainer, and business consultant has given Jeff the experience to apply best practices from leading companies to improve the customer experience across a wide range of industries.

Among his clients are PNC Bank, Microsoft, RE/MAX International, Erickson Living, The Dubai Water Authority and Pepsi Cola International. Jeff is the author of the popular book Coloring Outside the Lines.

Rating: 98%

What is this course about?

In this mini-course Jeff Tobe will explain the concept of a “touch point” – any point in the organization where you interact with your customer: from sales managers to customer service hot line, from voice-mail to business cards. You will learn how to work together with your best customers to identify key touch points and figure out how to make your customers more engaged at every single touch point.

This mini-course is part of a 3-hour “Customer Experience Management” course.


Who is this course for?

  • Business consultants
  • Managers at all levels
  • Decision-makers
  • Company owners
  • Retail business owners
  • Client managers