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7 minutes

How to Analyze the External Environment of the Organization

You will learn how to…
Identify threats and opportunities in the external environment
Apply benchmarking
Apply the Porter Five Forces Analysis
Identify opportunities and threats to the project using the PEST analysis
David O'Sullivan
Director of Research, NUI Galway
Lecturer's bio
Lecturer's bio

David O'Sullivan is a Lecturer and Research Director at the National University of Ireland, Galway. His area of expertise is business development and innovation management. Dr. O’Sullivan has worked as a consultant to Apple, IBM, Ingersoll-Rand, Fujisawa, Hewlett-Packard, Boston Scientific and other corporations. Dr. O’Sullivan has over 130 publications to his credit, including the books Applying Innovation, Manufacturing Systems Redesign and Reengineering the Enterprise. He has been honoured with the prestigious Outstanding Engineer of the Year and the European Foundation for Quality Management Excellence awards.

Rating: 90%

What is this course about?

In this mini-course you will learn how to identify threats and opportunities in the external environment of the organization. You will get 3 models that will help you guide the analysis process: PEST analysis (macro environment), Five forces analysis and Benchmarking (sectorial environment). David O'Sullivan will teach you how to perform those types of analysis and how to use the results in SWOT analysis for your organization.

This mini-course is part of a 3-hour “Change Management” course.


Who is this course for?

  • Business consultants
  • Managers at all levels
  • Decision-makers
  • Company owners
  • Retail business owners