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30 minutes
3 cases
Branching Storyline

How to Develop a Marketing Strategy

You will learn how to…
Identify and build competitive advantage
Analyze competitive forces in your industry
Implement innovative solutions
Create a positive image of your company in the media
Business Case

What is this course about?

In this strategic marketing online course, we will explore Ansoff Matrix and how it helps developing marketing strategy. We will go through all the steps of using the matrix and discuss a number of examples. You will also get a worksheet for developing your own strategy based on Ansoff Framework.

In the interactive part, put the Coca-Cola cans on the right shelves and select appropriate marketing strategy for each of the company's products. Cadbury, McDonald's and Apple cases with video examples are to boost your comprehension.


Who is this course for?

  • Entrepreneurs
  • PR specialists
  • Marketing specialists
  • Press secretaries