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30 minutes
3 cases
Branching Storyline
Project Management

How to Assess Business Portfolio

You will learn how to…
Manage business portfolio
Interact with the company management
Identify and build competitive advantage
Create a marketing strategy
Business Case

What is this course about?

You will learn how to apply strategic approach to business units \ project assessment within portfolio. We will show how to use BCG Growth-Share Matrix for simple project evaluation and GE-McKinsey Framework for advanced project portfolio assessment. GE-McKinsey Framework application case provided.


Who is this course for?

  • Business consultants
  • Managers at all levels
  • Analysts
  • Anti-crisis managers