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30 minutes
Branching Storyline

Distribution Strategies in the FMCG Sector

You will learn how to…
Analyze distribution channels
Establish partnership with distributors
Create a marketing strategy
Increase sales
Business Case

What is this course about?

You are a member of marketing team of the food company "Olav". One of the key distributors grows rapidly; it has recently become a major client of the company. You need to understand if this situation is a threat and how it may affect the Olav’s margin.

By solving the case study you will learn how to structure the analysis of the distribution channel, how to identify potential problems associated with the work of that channel and how to establish partnership relations with a network of distributor. After analyzing distribution channel, you will be able to answer the questions: how the channel works in comparison with the other, how the supply chain works and how competitors use the distribution channel for their purposes.


Who is this course for?

  • Marketing specialists
  • Business consultants
  • Managers at all levels
  • Sales development reps
  • Strategic planning managers