Marketing

Media Training for C-Suite Executives

Video course
2 hours 1 minute
Started: 1157
Rating: 94%

You will learn how to…

  • Give interviews and participate in press conferences
  • Create a positive image of your company in the media
  • Confidently use your voice and gestures
  • Avoid journalist "traps"

Susan Tomai & Bill Connor

World-Renowned Media Relations Experts

Lecturer's bio

Susan Tomai and Bill Connor, world-famous specialists from Oratorio, train senior executives and public officials from different countries for public speaking and media interviews. With more than twenty years of experience in Washington broadcast journalism, they conduct intensive hands-on training program that is popular among corporate and government leaders.

Susan and Bill’s list of clients includes the U.S. Department of State, the World Bank, the Inter-American Development Bank, the Securities Industry and Financial Markets Association, the Consumer Electronics Association, Ritz-Carlton and Saudi Airlines.

What is this course about?

This course will teach you how to communicate more effectively with the news media. You will look and sound good both in case of an on-air or on-the-record interviews and an impromptu meetings. You will learn how to lead journalists to the right questions and how to neatly sidestep a question preserving your good image. Susan and Bill will teach you to get your company’s message across via any mass media. You will feel confident delivering better presentations and speeches on television, radio, or in the print and electronic media.

Who is this course for?

  • Press secretaries
  • PR specialists
  • Executives
  • Entrepreneurs
  • Marketing specialists
  • Top managers

List of lectures

  1. Course Introduction. Media Training Basics Free

    18 min
  2. Communication Protocols Free

    15 min
  3. Message Development

    19 min
  4. Bridging Techniques

    7 min
  5. Reporter Traps

    12 min
  6. Storytelling. Opening and Closing Strong. Practice Interview

    12 min
  7. Body Language and Branding

    6 min
  8. Practice Tips

    7 min
  9. News Conferences. Satellite Interviews

    13 min
  10. Crisis Communications

    12 min

Get diploma

Announcing a new e-learning platform for individual clients: Eduson Academy
Find out more