Marketing
Media Training for C-Suite Executives
You will learn how to…
- Give interviews and participate in press conferences
- Create a positive image of your company in the media
- Confidently use your voice and gestures
- Avoid journalist "traps"
What is this course about?
This course will teach you how to communicate more effectively with the news media. You will look and sound good both in case of an on-air or on-the-record interviews and an impromptu meetings. You will learn how to lead journalists to the right questions and how to neatly sidestep a question preserving your good image. Susan and Bill will teach you to get your company’s message across via any mass media. You will feel confident delivering better presentations and speeches on television, radio, or in the print and electronic media.
Who is this course for?
- Press secretaries
- PR specialists
- Executives
- Entrepreneurs
- Marketing specialists
- Top managers
List of lectures
-
Course Introduction. Media Training Basics Free
18 min -
Communication Protocols Free
15 min -
Message Development
19 min -
Bridging Techniques
7 min -
Reporter Traps
12 min -
Storytelling. Opening and Closing Strong. Practice Interview
12 min -
Body Language and Branding
6 min -
Practice Tips
7 min -
News Conferences. Satellite Interviews
13 min -
Crisis Communications
12 min
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