Sales

How to Write a Business Proposal Using SPIN Model

Mini-course
16 minutes
Started: 2957
Rating: 88%

You will learn how to…

  • Use the SPIN model in sales
  • Use implication questions
  • Make use of situation questions
  • Make use of guiding questions

Elinor Stutz

Sales Expert

Lecturer's bio

Elinor Stutz is a founder and CEO of Smooth Sale Company. Her clients are software and technological companies, start-ups, an international organization Powerful Women International, a large hotel chain, etc. Being a sales specialist she was working with Visa, Sony, U.S. Geological Survey, City of Santa Clara and a dozen of start-ups, with offices located in Silicon Valley. In 2012 according to Open View Labs she was included in the rating of 25 most influential specialists in the field of sales. 

Elinor Stutz’s speeches and consulting services are in demand all over the world. Two books written by her – HIRED! How to Use Sales Techniques to Sell Yourself On Interviews and Nice Girls DO Get the Sale: Relationship Building That Gets Results have become international bestsellers. Interviews with Elinor were broadcasted on ESPN Radio, in CBS News and the TIME Magazine; she is a columnist of the U.S. News and World Report. 

What is this course about?

This mini-course, brought to you by Eduson.tv, will teach you how to write a convincing business proposal. You will learn how to ask the client the right questions using the SPIN Selling Model, which includes situational, problem-based, leading and direct questions. You will learn how to put together a proposal which corresponds completely with the client’s actual demands. You will find out why it is important to offer a number of options for one budget size and include additional supporting evidence. Take this course – ‘How to write a business proposal’ – so you can make the work you do with your client effective and mutually rewarding.

Who is this course for?

  • Sales development reps
  • VPs of sales
  • Client managers
  • Sales managers
  • Entrepreneurs
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