Sales
9 Steps to Successful Sales in Retail
You will learn how to…
- Overcome customer objections
- Ask questions to identify customer needs
- Make customers interested
- Successfully work with clients in retail sales
Jim Dion
Sales Expert
Lecturer's bio
Jim Dion is a renowned consultant, speaker and business coach in many countries. He is one of the leading experts in the US and Canada on consumer trends, retail sales and customer service. Dion is known for his strategic solutions to retail issues.
At the beginning of his career he worked for big companies like Levi Strauss, Sears and Gilmore Department Stores. He consulted well known firms, such as Ritz-Carlton, Harley- Davidson and Hummer. He delivers seminars and lectures to the staff members of many companies, including Microsoft, IBM, Williams Sonoma, ASICS, Swarovski and Macy’s. He also appears as an expert on NBC, Fox News, First Business and CNN US.
What is this course about?
This online course is focused on sales techniques for the companies in retail and B2B. Jim Dion’s advice on direct sales is not to push the client, but to help him make the best choice through the guidance of the salesperson. You will learn how to identify the client’s needs and use Features, Attributes, Benefits model to present your product. The lecturer will show you how you can increase average transaction using Trade Up and Add On selling techniques. You will understand how to deal with different types of objections, identify buying signals and close the sale.
Who is this course for?
- Client managers
- Retail business owners
- Store managers
- Beginner sales reps
List of lectures
-
Your Role as a Sales Professional: Top Seller’s Traits
20 min -
Step 1: The Greeting
10 min -
Step 2: Needs Determination
19 min -
Step 3: Product Presentation
15 min -
Step 4: Trading Up
5 min -
Step 5: Add-On
17 min -
Step 6: Answering Objections
15 min -
Step 7: Closing the Sale
13 min -
Step 8: Maximizing the Last Moment
20 min -
Step 9: After Sales Service Exam
16 min
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