Soft Skills
How to Make Writing Interesting and Persuasive
You will learn how to…
- Write clear and persuasive business letters
- Adapt your message for a particular audience
- Prepare brief and understandable reports
- Confidently and convincingly argue your point of view
John Sturtevant
Harvard Business School
Lecturer's bio
Business speaker John Sturtevant specializes in business correspondence for over 20 years. At his seminars he has trained thousands of businessmen all over the world.
Sturtevant was also a professor at the Harvard Business School and European School of Economics. He is a “star” speaker at the International Association of Business Communicators.
What is this course about?
In this Eduson.tv business writing training course you will learn how to write interesting and persuasive letters, reports and proposals. You will understand how to draft and structure your message, cater it in accordance with your audience needs. John Sturtevant will share with you a ten-step argument structure that you can use to substantiate your point of view when dealing with customers, colleagues and management. Using the techniques discussed in this effective written communication training for companies, you will be able to communicate your ideas clearly and make your letters stand out from the other business messages.
Who is this course for?
- Managers at all levels
- Entrepreneurs
- All sales professionals
- Everyone who uses email communication
List of lectures
-
Language as a Symbol
24 min -
Plan, Write, Revise, Edit
8 min -
Develop a Specific Objective
10 min -
Information Is Not Knowledge
14 min -
Make Your Writing Human
14 min -
Understand Your Reader
11 min -
Clear Sentences and Logical Paragraphs
16 min -
Brainstorm and Outline
7 min -
Structure a Logical Argument
16 min -
Conclusions
2 min
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