Soft Skills

How to Make Your Writing Human

Mini-course
13 minutes
Started: 4232
Rating: 90%

You will learn how to…

  • Write clear and persuasive business letters
  • Prepare brief and understandable reports
  • Explain your ideas in simple and entertaining way
  • Избавляться от канцеляризмов в тексте

Including You Will Disassemble 1 case

John Sturtevant

Harvard Business School

Lecturer's bio

Business speaker John Sturtevant specializes in business correspondence for over 20 years. At his seminars he has trained thousands of businessmen all over the world.

Sturtevant was also a professor at the Harvard Business School and European School of Economics. He is a “star” speaker at the International Association of Business Communicators.

What is this course about?

In this Eduson.tv mini-course you will learn how to make the text of a letter or a report more interesting and easier to understand. The lecturer will explain why clichés and excessive use of formal words interfere with understanding, and show you how to avoid them. You will learn to choose your words carefully and make each sentence meaningful to the reader. The lecturer will give an example of an excellent combination of "human" language and the persuasiveness of Warren Buffett’s texts. The knowledge gained from this mini-course will enable you to write letters that will be read by your readers with great attention and interest.

This mini-course is part of a 3-hour Business Writing course.

Who is this course for?

  • Managers at all levels
  • Entrepreneurs
  • Marketing specialists
  • PR specialists
  • All sales professionals
  • Everyone who uses email communication
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