Marketing
How to Answer Reporters’ Questions
You will learn how to…
- Deal with different types of journalists
- Confidently use your voice and gestures
- Formulate your goal when preparing for public speaking
- Avoid journalist "traps"
Timothy Enneking
CEO, consultant
Lecturer's bio
Timothy Enneking is a senior executive with a consistent record of successfully completing transactions in operations, M&A, and finance and asset management. He has more than 10 years of operations experience running companies in the metallurgy, telecoms, finance, manufacturing and IT sectors in 50 countries.
He is CEO and founder of Altima Asset Management and Tera Capital Fund. Tim has multi-billion dollar (over $12 billion) M&A and related transactions in capital markets expertise in over 30 countries. He has led public speaking seminars for Shell, Coca-Cola, Citibank, Sanofi-Aventis, BASF, and other major corporations.
What is this course about?
This mini-course will teach you how to stay in control during an interview, even if the reporter is aggressive. Timothy Enneking will tell you everything about the required techniques: for example, how to avoid answering questions that you have not prepared for, how to use transition phrases to go back to your message, and how to answer the question so as to avoid the issue the reporter is focusing on. You will also learn the importance of tailoring every document for a specific reporter and a specific audience.
Who is this course for?
- PR specialists
- Press secretaries
- Company owners
- Department heads
- Entrepreneurs
