Marketing

How to Manage Marketing Performance

Presentation
30 minutes
Started: 111

You will learn how to…

  • Manage marketing performance
  • Use ROI
  • Create a marketing strategy
  • Effectively manage your company's reputation

Eduson

What is this course about?

In this course you will learn about the main elements of marketing performance management. It includes ROI and other marketing efficiency metrics. John Deere and Apple case studies are there to supplement the theory, as well as marketing ROI NMC and ROS calculation examples.

Who is this course for?

  • Business consultants
  • PR specialists
  • Marketing specialists
  • Analysts
  • VPs of sales
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