Marketing
How to Conduct a Market Research
You will learn how to…
- Conduct market research
- Meet and exceed customer expectations
- Collect and analyze information for decision-making
- Actively guide the dialogue with the client
James Abdey
Professor of Quantitative Methods at Hult and LSE Course Tutor in Statistics
Lecturer's bio
Dr. James Abdey is the LSE Course Tutor in Statistics. In 2010 he began teaching the MBA Quantitative Methods course at Hult's London campus, focusing on managerial decision making. From 2012, he is also responsible for delivering a range of quantitative courses across Hult’s suite of postgraduate programs, including Managerial Economics and Business Analytics.
Dr. Abdey has extensive experience developing learning resources for LSE’s distance learning and summer school programs in Economics, Mathematics and Statistics, including lecturing spells in Central Asia and the Far East. Outside of academia, he has also undertaken various quantitative-based consultancy projects ranging from the hedge fund industry to the UK parliament, while his research interests include forensic statistics and market research techniques
What is this course about?
In this Eduson.tv market research online course you will learn how to collect, analyze and interpret information needed to identify and solve marketing problems. James Abdey will explain the basics of statistical methods most commonly used in market research analysis: correlation analysis, discriminant analysis, factor analysis, cluster analysis, regression analysis. Video screen capture will help you learn how to perform those types of analysis using IBM SPSS. Thanks to the knowledge obtained in this education course for managers you will be able to measure customers’ attitude towards your product, segment your customers, identify factors that influence your revenue and make data-driven marketing decisions.
Who is this course for?
- Business consultants
- Client managers
- Company owners
- Retail business owners
- Managers at all levels
- Marketing specialists
List of lectures
-
Introduction to Market Research Free
14 min -
Introduction to Sampling and Survey Design Free
21 min -
Data Collection Methods and Questionnaire Design Free
12 min -
Attitude Measurement Free
19 min -
Survey Errors Free
12 min -
Inference Intervals. Sample Size Free
19 min -
Frequency Distributions. Cross-Tabulations Free
16 min -
Identifying Relationships Free
24 min -
Discriminant Analysis Free
11 min -
Factor Analysis Free
5 min -
Cluster Analysis Free
8 min -
Multidimensional Conjoint Free
7 min -
SPSS Basics Free
13 min -
SPSS Association Free
10 min -
SPSS Clusters Free
14 min -
SPSS Correlation Free
8 min -
SPSS Discriminant Free
10 min -
SPSS Factor Free
12 min -
SPSS Simple Regression Free
9 min -
SPSS Multiple Regression. Part I Free
9 min -
SPSS Multiple Regression. Part II Free
12 min
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