Sales

How to Develop Influence and Persuasion Skills

Video course
3 hours 5 minutes
Started: 391
Rating: 94%

You will learn how to…

  • Make a great first impression
  • Negotiate with potential business partners and investors
  • Manage sales negotiations
  • Make customers interested

Philip Hesketh

expert in the field of sales and negotiations

Lecturer's bio

Philip Hesketh is a CEO, and a top-ranked expert in the field of sales and negotiations. Philip began his career as a sales specialist at Procter & Gamble, where he became the top salesperson in Britain in just 18 months. He built the Advertising Principles advertising agency from the ground up and grew it into a business with 48 million GBP billings and a staff of 150 employees.

Philip has won multiple awards as lecturer, including an award from British Chief Executives organization, and a special “A Day of Inspiration” prize in Syndey. Hesketh's book How to Persuade and Influence People became a bestseller on Amazon.com.

What is this course about?

This online course for managers deals with influence and persuasion techniques that can be used in sales, negotiations and networking. You will learn how to leave a good first impression and win over potential clients or employers, as well as develop trust with business partners. You will learn to sell, as opposed to impose goods and services on customers, which will motivate your clients to come back time and time again.

Who is this course for?

  • Department heads
  • Top managers
  • Everyone involved in negotiations
  • All sales professionals
  • Executives

List of lectures

  1. The Starting Point Free

    16 min
  2. Persuasion vs. Influence Free

    15 min
  3. The Relationship

    14 min
  4. Managing Expectations

    18 min
  5. Why People Buy and How to Hold a High Price

    15 min
  6. Handling Objections

    14 min
  7. The Psychology of Emotional Negotiation

    17 min
  8. Why Relationships and Businesses Fail

    17 min
  9. How to Be a "Trusted Advisor"

    17 min
  10. Increasing Average Order Value

    15 min
  11. Learning, Memory and Efficacy

    13 min
  12. The Next Step

    14 min

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