management

Customer Experience Management

Video course
2 hours 49 minutes
Started: 105
Rating: 98%

You will learn how to…

  • Control customer experience
  • Input brand values
  • Make use of the various "touch points" where your business interacts with your customers
  • Obtain an emotional reaction from clients

Including You Will Disassemble 12 cases

Jeff Tobe

Customer Experience Management Expert

Lecturer's bio

Certified speaking professional Jeff Tobe was chosen by readers of Convention & Meetings Magazine as one of the top 15 speakers in North America.

Over 20 years as a speaker, trainer, and business consultant has given Jeff the experience to apply best practices from leading companies to improve the customer experience across a wide range of industries.

Among his clients are PNC Bank, Microsoft, RE/MAX International, Erickson Living, The Dubai Water Authority and Pepsi Cola International. Jeff is the author of the popular book Coloring Outside the Lines.

What is this course about?

The course is focused on customer experience management. It comprises of impressions and emotions customers get during the interaction with a product or its supplier. You will learn how to program customers’ experience, how to input the brand values, how to use “touchpoints” on the brand territory and how to obtain an emotional reaction to your message. You will also learn how to organize processes in your company based on the best customer experience.

Who is this course for?

  • Business consultants
  • Company owners
  • Retail business owners
  • Client managers
  • Entrepreneurs
  • Managers at all levels
  • Marketing specialists

List of lectures

  1. Deal with Change

    14 min
  2. Look for Opportunities

    19 min
  3. Provide Experience to Your Customer. Part 1

    21 min
  4. Provide Experience to Your Customer. Part 2

    14 min
  5. Engage Your Customer

    16 min
  6. Engage & Motivate Your Customer

    7 min
  7. Define Your DISC Profile

    6 min
  8. How DISC Profile Helps to Engage Customers. Part 1

    10 min
  9. How DISC Profile Helps to Engage Customers. Part 2

    13 min
  10. Engage Your Employees

    11 min
  11. How to Open Up a Dialog

    12 min
  12. Listen between the Lines

    8 min
  13. How to Be an Effective Communicator

    18 min

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