Marketing
How to Get Your Message Across during a Media Interview
You will learn how to…
- Deal with different types of journalists
- Avoid journalist "traps"
- Express emotions in a polite manner
- Formulate your goal when preparing for public speaking
Timothy Enneking
CEO, consultant
Lecturer's bio
Timothy Enneking is a senior executive with a consistent record of successfully completing transactions in operations, M&A, and finance and asset management. He has more than 10 years of operations experience running companies in the metallurgy, telecoms, finance, manufacturing and IT sectors in 50 countries.
He is CEO and founder of Altima Asset Management and Tera Capital Fund. Tim has multi-billion dollar (over $12 billion) M&A and related transactions in capital markets expertise in over 30 countries. He has led public speaking seminars for Shell, Coca-Cola, Citibank, Sanofi-Aventis, BASF, and other major corporations.
What is this course about?
This mini-course will teach you how to thoroughly prepare for an interview and to properly present yourself and your company. Timothy Enneking will tell you which words to choose and how to collect information about your audience in advance. You will also come to grips with many other helpful techniques. As a result, you will be able to reach your goals at an interview – whether it is to maintain/enhance your reputation or to deliver your message to the target audience. It will be possible for you to broadcast the required amount of information about your company during the shortest interviews.
Who is this course for?
- PR specialists
- Press secretaries
- Department heads
- Marketing specialists
- Executives
