How to Use Guiding Questions

Lecturer:
  • Course type
    Business Case
  • Total duration
    30 minutes
  • Started
    101

What is this course about?

You are a sales manager of the production company. Now you are holding a meeting with a potential client who is the director of a large holding. Your aim is to find the best way to present him the benefits of your solution.

Solving this case, you will learn how to properly use the guiding questions of the SPIN Model and how to demonstrate the benefits of the product to the client.

You will learn how to…

  • Make and implement managerial decisions
  • Do not fall for the tricks of experienced negotiators
  • Manage sales negotiations
  • Use storytelling to influence people

Who is this course for?

  • All sales professionals
  • Decision-makers
  • Department heads
  • Managers at all levels
  • Entrepreneurs
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